packages

You've outgrown your look. Time to build one that lasts.

You've put in the years. Built the reputation. Earned the clients. But your visual identity is still telling the story of who you were — not who you are now.

book a free call →

The Problem

The brands that win aren't always the best. They're the ones that look like it.

Your ideal clients form an impression before they speak to you. Before they read your credentials, your experience, your results. In the first three seconds, they decide whether you feel like someone worth trusting.

You already know your brand isn't doing you justice. Every time you send someone to your website, every time a colleague sees your logo, every time you're about to introduce yourself at an event — there's that quiet feeling that what people see doesn't match who you actually are.

You've thought about fixing it — maybe even started once or twice. You've spent an evening on Canva that went nowhere. Prompted AI for brand strategy and got something that could belong to anyone. Looked at designers and felt overwhelmed by where to even begin.

And then life got in the way. Because it always does. You just haven't had the time to deal with it. And every time you think about starting, it feels like a project that will take over your life.

The result? You're still showing up with a brand from an earlier chapter. Still sending people to a website you'd rather they didn't visit. Still operating at a senior level while looking like you're just getting started.

That ends here.

Mini Brand IdentityFull Brand IdentityWebsite Design & DevelopmentMini Website

Mini Brand Identity

Your starter kit — built right, not rushed.

A focused visual identity that gets you to professional, fast. A logo you’re proud of and a color palette built around your business — done through a streamlined process that skips the extras without skipping the thinking.

You fill out a short questionnaire ahead of time, so I walk in already understanding your business. From there, I do the strategic groundwork myself — competitor research, positioning — and design directly, with a quick check-in along the way so you’re never surprised by the direction.

It’s smaller in scope than the Full Brand Identity, but nothing about it is templated or rushed — it’s simply focused on the essentials.

  • A marketing questionnaire you complete in your own time — your business, your goals, your differentiator, your ideal client, your brand personality, target audience and how you can connect emotionally to your client
  • 30-minute call to go over your questionnaire and answer any questions
  • Competitor research — done on my end, so your logo is positioned correctly from the start
  • A sneak peek partway through the design process — so you see the direction before it’s finished, not just at the end
  • 1 logo option
  • Primary logo — custom, vector, completely yours
  • Logo variations — full version and icon only
  • Color palette — your brand colors with exact codes for print and screen
  • All files in PNG, PDF and SVG in full color version, dark version and light version — ready to use anywhere
  • 1 round of revisions
  • 7 day support after delivery for tweaks
  • Upgrade to the Full Brand Identity at a reduced rate within 6 months
  • Website Design & Development (at a reduced rate when booked together)

The Mini Brand Identity is right for you if:

  • You need a professional logo and color palette, without the full strategic system
  • You’re comfortable filling out a questionnaire on your own rather than a live discovery session (this requires you to have some marketing know-how and to understand your business deeply)
  • You want something efficient — less time, less cost, still properly designed
  • You trust our system — you’ll get one option to tweak

It’s not right for you if you want a brand guidelines sheet, fonts defined, photography direction, signature graphic elements (like patterns, watermarks or second uses to your logo) to use across assets, or guidance on how to use everything consistently across your business — that’s the Full Brand Identity.

So, what does it actually cost?

  • A few hours on Canva, hoping something looks professional enough. Your time + a result you’re not fully sure about
  • Hiring a freelancer for “just a logo” with no real strategy behind it. $300–600, often without real direction

Or — a properly considered logo and colour palette, built once and built right.

From $679

book a free call →

Full Brand Identity

A complete visual identity built specifically around what makes you different.

Everything in the Mini Brand Identity — plus the full strategic system. A live discovery session instead of a questionnaire, which gives you 1:1 marketing advice figuring out your differentiator, your brand personality, target audience and how you can connect emotionally to your clients.

A moodboard you approve before anything is designed. Typography, brand voice, signature graphic elements, photography direction — and a full presentation walking you through how to use it all, consistently, across every part of your business.

This is not a logo and a color palette in a zip file. It’s a complete brand system you can apply everywhere — website, print, social, proposals — without second-guessing whether something “looks right.”

And because every decision is intentional, you won’t outgrow it in two years. This is a brand built to grow with you.

Everything in the Mini Brand Identity, plus:

  • 60-90-minute live discovery session — instead of a questionnaire, we talk it through together
  • 1:1 marketing advice figuring out your differentiator, your brand personality, target audience and how you can connect emotionally to your client
  • Three-attribute brand brief — the precise feeling your brand needs to create
  • Moodboard and visual direction — approved before a single design decision is made
  • Positioning statement — one sentence that captures your edge
  • 3 logo options with mockups, showing how it would be used in real life
  • Typography system — the fonts that belong to your brand and exactly how to use them
  • Signature graphic elements — patterns or visual details that makes everything recognizably yours
  • Photography direction — a guide to the style of images that fit your brand
  • Brand voice guidelines — how your brand sounds in writing, not just how it looks
  • FREE AD INCLUDED!
  • Brand guidance sheet — how to use your branding across your assets
  • A brand presentation — giving you much to work with
  • 2 rounds of revisions
  • 14 day support after delivery for tweaks
  • Website Design & Development (at a reduced rate when booked together)
  • Additional brand collateral — business cards, letterheads, brochures, social templates, and more.

The Full Brand Identity is right for you if:

  • You’re established and ready for the complete picture, not just the basics
  • You want typography, brand voice, and signature elements — not just a logo
  • You want incredible 1:1 marketing advice
  • You want a presentation and guidance so you (or anyone working with your brand) always know how to use it correctly

It’s not right for you if you just need a professional logo and colors without the full system — that’s the Mini Brand Identity.

So, what does it actually cost?

  • Hiring a brand strategist separately to define your positioning. $1,500–2,500
  • Hiring a design agency separately for your logo and identity system. $1,500+
  • Hiring someone to write your brand guidelines and voice document. $300+

Or — one process, one person, the complete system, done properly.

Standard — 3-4 weeks — $1490

VIP Intensive — 5 days — $2250

book a free call →

Website Design & Development

A website that finally matches the level you’ve already earned.

You already have a brand — logo, colours, fonts. What you don’t have is a website that does it justice. This package takes your existing identity and builds a site that makes the right impression in seconds, works properly on every device, and gives you somewhere you’re actually proud to send people.

But it's not just a solid website. It's custom, branded, includes bespoke photos and illustrations, original design and sleek animations. A complete, alive, fast, well-developed, conversion-ready and user-friendly website that will elevate your brand and work for you while you're sleeping. It's everything you ever wanted and needed.

  • Up to 90-minute discovery research session — your business, your goals, your ideal client
  • 1:1 marketing advice - finding your differentiator and defining your brand personality
  • Competitor research — we study who else is in your space so we can position you deliberately apart
  • Sitemap — we agree on exactly which pages to build before we start
  • Up to 4 pages designed intentionally — every page built around your goals and your ideal client
  • Custom illustrations and/or photos
  • Recognizable, memorable and branded design - no templates
  • Design with best user practices in mind - so your website actually feels simple to navigate
  • Looks great on every device — phone, tablet and desktop
  • Photography direction — guidance on which images fit your brand
  • AI-assisted copywriting, shaped and refined to be conversion-ready and to sound like your brand
  • Full development with best practices, building a custom code project and a CMS
  • Contact and enquiry form — set up and tested so enquiries land in your inbox
  • Impressive animations and effects - almost anything is possible
  • Basic SEO — so Google can find you and understand what you do
  • Google Analytics — so you can see who visits your site and where they come from
  • Cookie notice, security & backups, domain connection — all handled
  • Submitted to Google — so your new site gets indexed and starts appearing in search
  • 2 rounds of revisions during build, plus 1 round after launch
  • Recorded training — so you can update content on your site confidently without needing us
  • 30-day post-launch support
  • Mini brand refresh — if your existing brand needs a small update first
  • Additional pages beyond the 4 included
  • Professional copywriter for a more premium and converting copy finish
  • Online scheduling system
  • Payment processor setup
  • Custom email address setup
  • Email marketing setup with opt-in offer
  • Buying a domain for you (with your payment method as it's a recurring payment)
  • We can add anything you'd like - just reach out! Custom functionality, custom structure, custom build.
  • Domain recurring yearly payment
  • Hosting recurring monthly payment

Website Design & Development is right for you if:

  • You already have a brand identity — logo, colors and fonts
  • Your current website doesn’t reflect the level you’re actually at
  • You want something built around your existing brand, not a generic template
  • You’re ready to stop sending people to a site you feel the need to apologize for
  • You're ready for a super impressive, fast and cutting-edge website

It’s not right for you if you don’t yet have a brand identity — we’ll need that in place first so the website has something solid to build on.

So, what does it actually cost?

  • Weeks spent on Lovable, Wix or Squarespace trying to make something look professional — and still not loving it. Your time + ongoing frustration
  • Hiring a developer separately, then a designer separately, then hoping they talk to each other. $3,000+, with no one truly responsible for the result

Or — one process, one person, a website that finally does your brand justice.

Standard — 6-8 weeks — $3320

VIP Sprint — 3 weeks — $3999

book a free call →

Mini Website

A simple site to get you online — fast.

You already have a brand — logo, colors, fonts. What you don’t have is a website to get you started. This is for businesses at the very beginning, where the priority is simply having something live and professional online — not a fully custom strategic build.

Using your branding questionnaire answers, I design the general look for your website. I then direct AI tools to build a semi-strategic one-page site around your existing identity and my initial design. It’s not deeply custom, but it’s considered, on-brand, and live fast. On top of that, I make sure it looks trustworthy and beautiful for your industry and follows best UI/UX and dev practices.

My strong design knowledge ensures your website doesn't look like any other AI website in the industry.

No brand yet? Start with the Mini Brand Identity or Full Brand Identity first — a strong website needs a strong identity to build on.

  • A marketing questionnaire you complete in your own time — your business, your differentiator, your goals, your ideal client, your brand personality
  • 30-minute call to go over your questionnaire and answer any questions
  • On brand, trustworthy design
  • Design with best user practices in mind - so your website actually feels simple to navigate
  • Looks great on every device — phone, tablet and desktop
  • AI-assisted copywriting, shaped and refined to be conversion-ready and to sound like your brand
  • This is a one page website, with the contact form and everything being on the same page
  • Contact and enquiry form — set up and tested so enquiries land in your inbox
  • Sleek animation
  • Domain connection — all handled
  • 1 round of revisions during build, plus 1 round after launch
  • 3-day post-launch support
  • Mini Brand Identity — if your existing brand needs a small update first
  • Cookie notice
  • Google Analytics — so you can see who visits your site and where they come from
  • Submitted to Google — so your new site gets indexed and starts appearing in search
  • Professional copywriter for a more premium and converting copy finish
  • Domain recurring yearly payment
  • Hosting recurring monthly payment

Mini AI website is right for you if:

  • You already have a brand identity — logo, colors and fonts
  • You need to get online quickly, with the option to build something more custom later
  • You’re comfortable with a lighter, AI-assisted process rather than a fully bespoke strategic build

It’s not right for you if you’re an established business that has a reputation to protect. Also, if you don’t yet have a brand identity — we’ll need that in place first so the website has something solid to build on.

2 weeks — $1250

book a free call →

Looking for something else?

Maybe you don’t need a FULL brand identity yet, but you don’t want to do the mini either. Maybe you need an ad. Or a brochure.

Just reach out, I’ll make you a customized offer.

contact →

Not sure what you need or not ready for a deep-dive investment yet?

I’ve got you covered. Start with a small first step:

Fill in a short questionnaire about your brand online, and I’ll send you a personalized 5-10 minute video with insights and a review of your branding or website.

I’ll tell you if your branding:

  • - reflects your standing in the industry
  • - gives viewers the feeling and vibe they should be getting
  • - is distinctive and memorable (i.e. branded)
  • - is built with all best design practices for the most targeted viewer experience
  • - And if your website is intuitive, user-friendly and conversion-ready

You’ll walk away with tips for improvement you can implement right away.

Magnetic branding project

“It takes our position to a whole new level”

I was blown away by the branding she created for my company — it takes our position to a whole new level. If you’re considering hiring Deborah, know that she is fully invested in making your project a success. She is intuitive, patient, and exceedingly talented.”

— Ita Leaman, Copywriter Magnetic

01 / 04

You’ve outgrown your look. Let’s do something about it.

book your free call →

No obligation. No pitch. Just a conversation.