Little Stripes ABA
An ABA agency that had to feel established and nurturing at once. A tiger mascot and a wordmark with bite gave them both — strength and softness in one identity.
Little Stripes is a in-home ABA agency, and the name carries real meaning — a tiger’s stripes, and the idea that a “little” child, with the right support, becomes a little strong, brave tiger. The challenge was holding two things at once: they needed to look established and confident, like a serious clinical team, but also warm and kid-friendly for the children and parents they work with.
Rather than compromise between the two, we built an identity that leans fully into both. A distinctive wordmark and bold colors carry the confidence, while rounded corners and a script font bring the warmth. The tiger mascot ties it together and gives the brand real likeability and recognition — the thing parents remember. A custom pattern built from the logo runs through the website, so the whole brand feels cohesive and unmistakably theirs.