Momentum Therapy
One brand, three completely different audiences. We built the whole site to shift by life stage — so kids, adults and seniors each feel spoken to, without it ever becoming three brands.
Momentum delivers therapy across schools, daycares, rehab facilities and homes, which means three very different audiences: older adults and their caregivers, adults managing their own challenges, and children with their parents. The strategic problem was real — design for all three and you risk a brand that feels generic, or three brands stitched together that feel like none.
The solution was to show different life stages all over the site — a hero slider and image grids spanning ages. A clinical, professional core palette holds the whole thing together and keeps it credible, while green and yellow in the photography keep it warm rather than sterile. On the children’s page specifically, yellow steps forward and a softer logo-based pattern adds play — a distinct feel for that audience, without ever breaking from the parent brand.